It is not enough to get an exciting app developed by the best developers in the town; you need to derive a great marketing strategy so that it reaches the right audience. Remember, you aren’t alone in the world, but there are thousands of others looking for every possible opportunity to grab the largest chunk.
Hiring a proficient app marketing agency (e.g. Mediapasta) is a good idea indeed. Since it has a profound experience of handling marketing projects for different clients, you get the benefit of the expertise.
If you study successful app marketing strategies, then a few points are common. Here are some effective and useful tips.
Wise use of deep linking
You would be surprised to know that the strength of deep linking is not understood by many people. It is a simple yet effective method, provided you get it right on the very first day. When you ensure that all the emails or email signature are linked to the app (or the page that downloads the app), the benefit is awesome.
When you hire one of the top mobile app marketing companies in the town, it works on all aspects of marketing, including deep linking. There are experts who make sure that each of the CTA in the mail is deep linked. If the app is already there, then it opens immediately after clicking the CTA. Otherwise, it directs to the downloading page.
Offer lucrative incentives
In the world of fierce competition, you need sufficient push to the users so that they find your app interesting. Lucky draws or giving freebies could be helpful. If you hire the best internet marketing company in Mumbai, then you are not required to think about it. The marketing experts will do it well.
Cost-effect analysis and the calculation of cost-benefit ratio are done before crystallizing the final strategy.
How can you forget Google? Yes, a well-indexed page on Google is amongst the first few search results. The higher it appears, the better is the visibility. When people see your app more, they tend to download it more.
Optimizing it on the App Store
Just like Google Indexing, you need to optimize the app on the App Store also. You must try every possible way to achieve it. When the task is outsourced, there is no need to worry. Marketing agency will take care of it.
Do you still find mobile app marketing tough after reading these simple tips and tricks? No, it isn’t!